Qualities of a Good Testimonial

Good testimonials give details and help answer prospects’ objections.

Testimonials work best when they are in “real” language written by a normal person. Feel free to write your mind not thinking about the nitty-gritty of professional language and grammar. Do not worry about those small grammar and language errors. This helps your readers connect with you.

Start the testimonial by saying about yourself and why you hired the Requester or purchased from them. For example, “I’ve been in the lawn mowing business for over 5 years and desperately needed a phone service. I hired another company for my first phone service. They ripped me off. Then I came across….”

Focus on real-life success stories. For all experiences, there is a story behind. Write that.

Keep it brief. Do not write a long testimonial. People tend to read if they see that it is  short. People don't have much time.

Be Specific about what you are writing. Avoid generic statements. A small explanation of why you think the service did a good job or how the product is awesome will enable the readers to connect with you.

Help overcome other's criticism. If you think that requester has been criticized wrongly by others, make sure that those worries have proved groundless by your experience, stating that fact in your testimonial.

Fake-sounding testimonials tend to lead to mistrust. Make sure to have as much details of the testimonial provider displayed prominently.

Following are the key pointers in a good testimonial. You don't have to cover everything, however few from this list can ensure a very good testimonial that works.

1. Did the service help in significant increase in income?

2. Did the service help in attract more clients?

3. Do tell about the quality of work

4. How much did you enjoy working with them?

5. State what you like best about their product/service

6. Describe why you do business with them instead of their competitors

7. State how long you have known or worked with the company

A great closing for the testimonial is to say that you would recommend them to and if possible, why.

The more testimonials you give the more you’ll receive in return, because people enjoy reciprocity. Support others and they will support you. Be a role model. Use the strategies discussed to support others and by doing so demonstrate how others can provide the same for support for you.

Article by Invouch

Invouch is a business social network for collecting, storing, managing and broadcasting testimonials and referrals.

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