Overlooking
the beautiful and serene Lake Tallac, with inspiring views of the snow covered
Tallac Mountains; there stands a lovely 5-bedroom house. With its exterior
stained with fresh redwood paint and the large logs supporting the trusses in
the front, it makes all the drivers passing through Venice Dr, the main road
connecting Tahoe Keys to the city center, turn their heads and appreciate the
view.
Sonia,
working on her daily job and saving whatever she can, bought this lovely house
in the late 2012 – during the worst time of the down market. With the dream of
hosting this house as a vacation rental property, she has already invested a
good amount of money in remodeling, upgrading and further enhancing this 5 Bed
3 Bath Jewel of Tahoe Keys. A positive lady, she wanted to make some extra
income from the vibrant tourism of the lovely South Lake Tahoe. A good idea, of
course!
She
wanted the house to be ready before the “heavy ski” winter season of Lake
Tahoe. To make the long “work will be completed in 2-3-4 days” story short, it
took almost an extra month from the planned launch. The season had already started.
People were flocking to Lake Tahoe. She hired a property management company.
Business, far from her expectation, was slow!
Then
she found invouch; a social network exclusively focused on making businesses
profitable and improving sales, invouch was the ideal platform for her to
capture feedback and testimonials from her customers. With invouch, she wanted
to create a strong public profile for the property online; people would find it
while they are searching for vacation rentals in the South Lake Tahoe area.
Creating
an invouch profile was quick and easy. She selected an “Entity profile” for the
vacation home, entered the email, name and the profile was made. To further
beautify the whole profile she entered the description of the home, contact
details to call for booking it and added a profile avatar image. Also, she
chose the Specialize In area as Tourism and vacation rental. The clever lady
understood that search engines like Google are going to crawl through the
entire profile and gather as much information from the pages as possible and
will then post her profile accordingly. She wanted the profile to come up when
anyone is looking for vacation rentals in South Lake Tahoe. The profile was
ready and went public. Check it out below: https://www.invouch.com/2196-Venice-Dr
It
was imperative that anyone visiting her profile should fall in love with this
lovely home. So she added some nice images of the various parts of her home in
the media section of her public profile. It gave a wonderful picture of the
entire property to anyone who looked at it – very impressive. Check it out
below.
Now
came the most important part. She wanted to collect testimonials from her
current and past customers to add value for the profile as well as keep
connected to these customers for bringing them back. She had to finish few more
steps before she could effectively do that.
She
had to create a very enticing invitation message that would be sent to the
customers for leaving testimonials. Invouch provides an easy invitation message
entry and storage option. All she need to do was to configure the invitation
message as her default format and the system will store it within itself.
Whenever she wants to invite someone to leave a testimonial, this message would
be displayed on the form and she can easily customize the message. Anytime, she
wants to change the default invitation message, the menu options will help her
do that. Very simple isn't it?
She
also completed the “Thank You” message customization, which is an
automatic email send out to the person, once they finishes leaving a testimonial. A nice message appreciating the efforts and time would solidify the relationship.
The
key selling proposition for Sonia was the hint-text. Getting people to leave a
testimonial was hard because the creative needs expected of them. However,
hint-texts provide an easy way for the customers to know what your expectations
are. It also shows that you have already invested your time to make it simple
for them by pre-writing the testimonial text. All they need to do is select and
edit them. She updated the hint-texts to reflect her needs and expectations.
Then she sent out an invitation to one of her old customer. Shortly, she got a
testimonial back on her profile page. She was thrilled.
However,
she wanted to see the impact of this profile page on online world. She typed in
her vacation home address on Google after couple of days. She had a link to her
site on Google with five stars. Look at it below.
It is so powerful when her prospective customers see multiple five star ratings for her profile on Google. He business is on a rise now, thanks to invouch.com.
Check the vacation rental home's invouch profile here: https://www.invouch.com/2196-Venice-Dr
Check the vacation rental home's invouch profile here: https://www.invouch.com/2196-Venice-Dr
Article by Invouch
Invouch is a business social network for collecting, storing, managing and broadcasting testimonials and referrals.
No comments:
Post a Comment