It’s a human tendency when you make a customer happy by giving exceptional service by going the extra mile; they want to make you happy in return some how. They would be more than willing to give you a great testimonial if that is what you expect from him or her in return for the service your provided. However, most people aren’t all that sure what you expect from them. They would be definitely glad if there is a little coaching from your side as to what expectations you have.
When you have created a level of trust and built a great relationship where in your customer's satisfaction level wants to reciprocate your great service, it is completely ethical to help them verbalize their feelings. Also, if there is a way you can control the way a testimonial about you is presented, you are helping everyone – the provider, the reader, and your own bottom line – by making the customer give you an ideal testimonial.
So, now the key question is “what should be there on this ideal testimonial?” The answer is quite simple. Take all the benefits of your unique selling proposition, list them and target to have few of the elements of your unique selling proposition covered in each testimonial.
For example if your key selling points are Quick, Cost-effective, Round-the-clock services, then ideally speaking, you should be having minimum three testimonials, each characterizing two key selling points above.
Now comes the best part of invouch. Hint-texts!
Hint-texts provide hints to the testimonial provider when they are submitting a testimonial about you. You can call them as a guide for the testimonial provider as to what you are expecting from the testimonial. This is the same kind of a guide for the testimonial provider who wants to help you with a good testimonial.
Always make sure to tweak these hint-texts each time before you send a testimonial invite as to show what you expect from the testimonial provider.
When you are submitting a testimonial invitation, make sure what is the selling point you want to be highlighted in the testimonial that you are going to receive. Tweak the hint-texts accordingly.
So for the first selling point, "Quick", you can have hint-texts configured as "This service was express fast and exceeded my expectations of speed" as well as “The fastest service I’ve ever had – I really felt taken care of” etc. Think a bit and you will get some wonderful points.
In order to avoid the feel of repetition, invouch automatically shuffles the order of how the hint-texts are presented. This is powerful.
As previously noted, make sure that you tweak the hint-texts quite often (recommended is before each testimonial invitation) so that all testimonials received will have it’s own uniqueness.
Once you have collected some initial set of testimonials based on your key selling points, start mix and match. Try to add hint texts encompassing multiple selling points in the same testimonial invite. Over a period of time you will be growing a strong collection of testimonials that are easily readable and helps you boost your online reputation many fold.
Article by Invouch
Invouch is a business social network for collecting, storing, managing and broadcasting testimonials and referrals.
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