If I say, “Giving a testimonial is a great way to get free publicity for your business!” would you believe? If you don’t, then you are completely wrong.
If you were in the online world and trying to promote your business online, your first focus would be getting listed on the first pages of Internet search results. To be profiled on the search results, when someone makes a generalized search for the item, service or category in which you conduct your business, is your need. This can happen only if your online presence has been assigned higher value by the Internet search engines.
One of the common techniques to raise your online page’s value is by being linked to or profiled in other website pages of higher value. Though it may sound simple, getting profiled in other web pages is a difficult task.
Testimonials provide an easier and faster alternative for this problem.
A testimonial is one thing, where in another company or individual is giving whole rights to put your name, designation, company name and even website URL on their website or other pages. You will be piggybacking on their marketing and sales teams effort in propagating your name elsewhere. What a great idea.
When you are leaving a testimonial for a person, product or business, obviously the other party needs your complete profile to create value for that testimonial. Thus it is an unwritten approval for you to put whatever details possible about you on the other person’s profile, thus getting the search engines to link both the profiles together and increase value for your online presence.
Using invouch to provide testimonials give you the added benefit where in you can be linked to the requested person. When the Internet search engine crawls on their profile, you will also be found there making your page ranking go up. This is the big plus that you need for your search engine optimization tasks, boosting your page’s value.
Another advantage in using invouch for your testimonial management is the keeping-in-touch-with factor. When you are leaving a testimonial for someone using invouch, both of your profiles are linked. All your updates get transferred to the requester without additional efforts, thus enabling you to keep in touch ensuring repeat business.
For a detailed overview of how invouch can help you or your business, please read “6 ways invouch can help your business.”
Article by Invouch
Invouch is a business social network for collecting, storing, managing and broadcasting testimonials and referrals.
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